Millions of users giving a substantial amount of their time and attention to social media make it the most promising media for marketing today. Social media, being digital, is capable of evolving at immense pace which has left the tradition media pale in its comparison.
Yet its biggest draw lies in it being a multiway communication channel. You can’t compare a TV or a hoarding advertisement to a social media page. Social media brand pages are meant to make their audiences feel inclusive to the brand. It is a relationship that has to be built and nurtured.