When the caching is enabled on your Eleiss Marketing Deck account, the server stores the results of every page request and serves these saved results instead of processing every user request every time. This significantly improves your site load time.
Advertising campaigns can lead to traffic spikes on your site and caching equips it to handle these sudden load are efficiently without slowing your site down.
Slow loading time is one of the major factor in turning the visitors away from your site. Faster load time improves the ROI of your ad campaigns by increasing visits and user satisfaction.
Google has made it known that it prefers faster loading sites over slow ones. Thus caching improves your SERP ranking.
Convert your marketing efforts into visible results